Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.” The company was valued at $10 billion at the ...

Retail media networks (RMNs) are poised for growth in 2025, driven by the increasing demand for targeted advertising, first-party data insights and measurable ROI from brands seeking to connect with ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...

Summit Daily News took home 19 individual awards, as well as best-in-class honors for its advertising and editorial submissions, at a state news competition. The Colorado Press Association announced ...

Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response For brands and media planners, the findings indicate that ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., March 20, 2025 (GLOBE NEWSWIRE) -- PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announces ...

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