Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at ...

The classic example of an advertiser that gets distorted results Imagine this scenario: a famous brand in the retail sector has a few mobile ad campaigns online in order to generate downloads and ...

The marketing budget percentage of revenue is a key figure that helps businesses allocate funds for promotional activities based on their income. Factors like industry, business size, growth aims, and ...

Google is introducing a significant update to how average daily budgets are paced in campaigns that use ad scheduling — and it could materially increase monthly spend for some advertisers. The change, ...

Are you wondering where to put your ad budgets to get the maximum results? Optimally balancing brand and performance ad budgets is essential to sustain long-term business growth, but the key question ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings. Marketing budgets expanded at the ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.