A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas ...