A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

For every job application you send, there’s a resume that needs to be polished. Whether you’re crafting your first resume ever, revising one that’s out of date or updating one with your new ...

Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

Did you know that making one change to your construction resume could improve your chances of job-search success? Adding keywords will help get your resume noticed and expose you to more job ...

Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...