The world of online advertising has changed dramatically since Ghostery first launched in 2009 to help people understand and block all the ways that advertisers were tracking them. Since then, ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

Partner Aaron Burstein was quoted in “Ad Tracking Tools Subject to Further Scrutiny Under US Bulk Data Rule” published by MLex. The article covers the bulk data rule, also known as the Data Security ...