Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.
This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily Our digest news this week kickstarted with a significant move from Google: ...
Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.
While taking a mild step back from flaming the ACC, Notre Dame athletic director Pete Bevacqua marched two paces forward to draw a line in the sand on the topic of keeping his head coach.
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