How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Advertising slogans or taglines pushing sales are great for getting a customer’s attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user’s attention, but ...

Ms Newton from Nixi Body spotted Sweaty Betty's advert with the "No ifs. Just butt." slogan earlier this year Activewear brand Sweaty Betty has become involved in a new dispute over advertising ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...