Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only recently emerged in manufacturing environments. Early adopters have begun ...

XReal's new Real 3D mode adds depth to games that were never designed for it—and the results are equal parts impressive and ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...