Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of accounts is unique, and the individuals and ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer. However ...

On average, your prospects are active on three to four devices (source) and 72% of your prospects want to connect with your brand on multiple channels (source). Not only that, companies cited seeing a ...

There are plenty of ways that ABM marketers use AI today to gain efficiency: generating email subject line ideas, reformatting creatives to fit different templates, or recording transcripts of a call.

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...