2 of 7 — Attendees take pictures at Hello Kitty Con at the Geffen Contemporary at MOCA in Los Angeles Friday. Some 25,000 fans are expected to attend Hello Kitty Con between Oct. 30 and Nov. 2. 3 of 7 ...

So goes the unspoken mantra for Hello Kitty, one of global pop culture's most successful, most ubiquitous and, after three decades, most durable brands. For Japan's Sanrio Company Ltd., the worldwide ...